Project Description

Linnanmäki, one of the oldest amusement park in Finland boldly adapted to the new technology, augmented reality for their outdoor campaign during their horror theme week. With the free Arilyn app, people were excited to see the hidden magician creeping out from the poster which was displayed over 300 bus, metro and tram stops and stickers on the bus seats in the capital area. With the curious heart, Arilyn drove many people to Linnanmäki to discover unique experience during Linnanmäki’s horror theme week.